Clif Bar was a huge new business win for Golin on the back of the platform and tagline I wrote. Our challenge was to tell the story of the company, the organic ingredients, and the well known adventure story. Our answer was a question: What Are You Made Of?

From top to bottom, please check out the platform reveal video, followed by several mock print ads to bring the concept to life for the company and organic side of Clif Bar by telling the real stories of real Clif people.