There are literally hundreds of ways to use Q-Tips, but the one way people think of first is the one way we can’t advise.

To solve that problem, this audio campaign gave listeners pro-tips on all the approved uses for some good clean Q-Tips fun, leading with an execution that may have had listeners checking their earbuds.

It also brought home a Gold Hermes Award and a Bronze Addy. Check out the case study, then listen to the ads via the link below.