Do Good Advertising
People are fanatic about their favorite foods. And chances are, your favorite food has a lot to do with where you’re from.
We created this regionally customized audio campaign to show how your favorite food, no matter what it is, is Better with Pepsi, and produced creative to get listeners laughing and raising their Pepsi for a toast.
The campaign performed extremely well, clocking significant lifts in both brand favorability and consideration intent, and took home a Gold Hermes Award.
